Online reputation management works to actively affect how a person or company is perceived by channeling positive information about a brand in a way that increases positive sentiment , while causing negative sentiment information to lose visibility.
As the internet grows, your business or brand will be seen and judged. And if this is not attended to, it can be taken advantage of by competitors, and some consumers may write complaints and leave negative reviews in the process.
But properly cared for, your reputation can flourish with new and better opportunities arising because of it. If you think about that, you'll do things differently. This new "identity" reputation can become overwhelming, and be all that consumers focus on.
When dealing with negative reviews , remember that the most important thing to do is to keep a level head throughout the whole process. Just because someone left a negative review about you or your business online doesn't mean that they will never consider giving you a second chance.
It all depends on how you handle the situation. Go ahead and respond politely and professionally. Consider these tips:. There are also many subsidiary benefits to having a good reputation : businesses that enjoy a high standing may not have to spend a fortune advertising and marketing as their customers will frequently advertise their products and services by sharing with their friends.
Moreover, when it is endowed with a good reputation, an online business may be successful in avoiding lawsuits as a complainant may concede that the company's excellent public reputation could thwart their chances of winning. This may well reduce the company's legal costs, which in the case of smaller companies can prove so threatening. Another benefit of a positive online reputation is that the company or individual might be given free press articles and reviews for their services or goods.
This can often involve publishing information on important company or personal events, as well as the launch of new products. And it is likely to drive the success of the business even more. At the end of the day, your individual or company's success will always be reinforced by an excellent online reputation, and there is no doubt that having extra resources to ensure that your reputation within you industry is first-class, is the way to go.
Brands with a favorable online reputation can also expect to see higher profits. If people like and trust your brand, they are more likely to purchase from you over less favorable options. A good reputation will also instill a perceived value in people, which can allow you to charge more for your products. So you are not only able to sell more volume, but you can also probably do so at a higher price point.
People want to work for companies that share the same values as them. Those values are generally part of a larger company culture that is reflected well in its reputation. Companies with positive reputations will attract qualified candidates that are more likely to stick around longer and offer more long-term contributions. On the other hand, companies with negative reputations may struggle to fill open positions. A business reputation comprises the sum total of what consumers communicate that they feel about the company.
They may feel a certain way, but if they don't communicate it then it doesn't affect reputation. Much like with personal reputations, a positive corporate reputation can result in many benefits for your company. To name a few:. Reputations can change quickly, so that is why it is so important to dedicate time, budget, and thought to building and maintaining your business' reputation. There are so many factors at play, in the form of online reviews, word of mouth, articles, blog posts and social media.
These can all have a significant impact on the way your company is perceived - for better or worse. Thus, if you want future readers to read your answer, it helps a lot for it to be the most upvoted answer. Stack Overflow for Teams — Collaborate and share knowledge with a private group. Create a free Team What is Teams? Learn more. Reputation - Why do so many people care? Ask Question. Asked 7 years, 8 months ago. Active 6 years, 5 months ago. Viewed 3k times. Why is reputation so important to people?
Does anyone have any ideas why people care about reputation so much? TrueDefault TrueDefault 4, 14 14 silver badges 26 26 bronze badges. Search it up on meta.
I'll add the link to the tag-wiki for the fastest-gun tag , where some basic pointers can be found. I suspect the entire reputation system is designed to support psychological reward impulses, in a way similar to slot machines and Candy Crush. In other words, people may not be consciously aware of why reputation matters to them.
As it is also a way to know that your contribution are appreciated, and you are indeed helping people to learn and that you have a good impact in a community. Beyond the privileges I deem important, I don't care about the number, but I do care about the number going up, because it means my contributions are appreciated.
For some reason I like that. The way I see it, reputation is a sign of status. I see it as a way of sorting out the professionals from the year eight's. I only have rep right now, and I'm okay with that. But I do see the addiction of rep. Especially if it is well-meant off course.
Be honest. If your answer is 'no' then I think you are an exception. If it makes me mad then I am definitely on the wrong track. My motivation must be to help students by means of the talents that were given unto me and reputation on its own should not be a part of it.
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Children as Philosophers. The Power of Thought. Reading, Narrative, and the Self. Civil Disobedience. Levels of Reality. The Idea of a University. Together, these findings suggest that kids, whether they do it consciously or not, are constantly managing their reputations. Shaw adds that understanding how and when kids begin to develop these skills may offer insight to parents, educators and policymakers.
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